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A Guide to Dental Marketing Dental care and other services which includes visiting a local specialist or a physician, or a service that requires a one-on-one interactions is different from the rest of business and have a different form of marketing. While it is important that marketing should be local, it also means a kind of marketing that involves personal interaction. When it is providing great service that is your business then you need to have a marketing campaign that builds relationships in order to succeed. You will need a dental marketing solution that will help you grow your business so that you will be better than your competitors.
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It is through internal patient referrals that comprise nearly a quarter of a dental practice’s new patients, and this is the reality for this type of service. Growing your dental practice necessarily requires new patients which most of your customers are not really aware of. So how do you keep your name at the top of this customer’s mind and encourage them to tell others about your service? Your marketing campaign should necessarily include a referral program but you need to add some perks for it to work well. Giving discounts or dental products for every customer they refer would be a great idea; you can use referral cards that they can give to their friends who will present the referral card when they go for a dental visit. Aside from engaging every patient that comes to your office, and it will also make your relationship closer.
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Another marketing idea is by not being too confined to conventional office hours work time. Instead of inconveniencing your patient to take a day out solely to visit its dentist, you can offer exceptional time slots such as one-visit treatments on special appointments. You can add clinic hours before and after school or office hours and you can make your services available during weekends. The best way to be preferred by customers is by being there when they need you to take care of their dental needs. If you wish to succeed in growing your dental practice, then you must have patient reviews and web presence. Having a virtual office is putting your presence within reach to anyone, anywhere, anytime. Having patient reviews is very important in encouraging new and doubtful customers if they will go to your dental practice or not. And those who have received the referral cards will also be encouraged to go to your dental clinic and try it out. You can even post your newsletters that include your campaigns or provide tips on maintaining good dental practice. When you have an interactive website, it would bring you closer to your customer which is meaningful to them.